With over 8+ years of experience, I specialize in designing and delivering user-centric products for enterprise tools in Conversational AI, Ground Truth, and SaaS, as well as consumer-facing experiences in the financial industry. My expertise lies in creating intuitive, scalable solutions that drive business impact and enhance user experiences.
View portfolio->I have shaped impactful products at Intuit, Uniphore, Aurora, Equinix, and East West Bank, designing user-centric solutions that drive innovation and business growth.
I integrate research at every stage of my design process. Before designing, I analyze market trends, user behaviors, and industry benchmarks to shape a strategic foundation. After implementation, I validate my solutions through both quantitative and qualitative data, ensuring they meet user needs and business goals.
I craft aesthetically pleasing and delightful user experiences that deeply resonate with users, seamlessly blending beauty, functionality, and intuitive design to create meaningful and impactful interactions.
I design and develop reusable design system components that ensure visual and functional consistency, enhance usability, and streamline the development process.
I rigorously test my designs through prototyping, user feedback, and data analysis, refining solutions iteratively to ensure seamless interactions. By continuously optimizing for both user satisfaction and business goals, I create experiences that are intuitive, impactful, and data-driven.
I deliver high-quality products efficiently, ensuring a balance between speed and precision. By streamlining workflows, prioritizing impactful solutions, and collaborating closely with cross-functional teams, I drive seamless user experiences without compromising on quality.
Great design is more than just aesthetics—it shapes how people interact with technology, influences behavior, and solves real-world problems. These are my top 10 design principles to ensure that every product I create is purpose-driven, user-centered, and sacalable.
🧩 Good design solves problems
📈 Good design is a platform for growth
🔍 Good design finds opportunities
⚙️ Good design simplifies complexity
📖 Good design enhances learning
❓ Good design embraces ambiguity
🎮 Good design gives users control
🤝 Good design takes responsibility
🌈 Good design is beautiful
🏆 Good design doesn’t have to be perfect
I am easygoing and always open to connect—whether it’s for sharing insights, mentorship, exploring new opportunities, or collaborating on meaningful projects.
Email me at: sihui.li88@gmail.com
Connect via LinkedIn: www.linkedin.com/in/sihui-li-design